Young people in Italy are certainly not going to abandon shopping in-store any time soon, despite their interest in the online world. Two thirds (66%) of youth respondents (aged 16-21) thought they would continue to shop in stores as much or more than they do at present. This is similar to the adult segment (aged 22-65), where 67% said they would continue to shop in-store as much or more than before.
Social shopping is important to young Italians
The young people of Italy are significantly....