Retailers need not be at all concerned about young people in the UK shunning “real” shops. According to our study, while almost half of youths (aged 16-21) believe shopping online will grow in importance in the next two years, 72% think they will use physical stores to research and buy products the same amount or more in two years’ time. Around the same proportion of adults (75% of those aged 22-65) think they will visit stores as much or more.
However, young people are significantly more....