Have you ever wondered what means to look at Market Research through the eyes of an anthropologist? If I try to think as an anthropologist I can understand the consumer behavior more deeply and with greater immersion.
As a Market Researcher I always try to understand the consumer and what is the best way to meet the consumer’s needs - in other words, what is the ESSENCE of the consumer? I always try to find the best approach.
Whereas as an anthropologist I....