Today, the mobile device is as much a part of moms’ busy lives as bringing orange slices to a soccer game. Whether communicating with their children or office, organizing calendars, researching products, or locating directions, mothers are leveraging the mobile device to its fullest extent. While the industry buzzes about mobile marketing to millennials and young adults – the mobile moms, with her multi-faceted uses for mobile, should be another critical target audience for....