First, a question: In your organization, how do you value (note: “value” is different from “measure”) social engagement?
The reason I’m asking goes to one of the great marketing arguments of our day: What’s the value of a “Like”? Ubiquity alone makes it seem like this little button just HAS to be important somehow? Doesn’t it?
I just read a provocative article in AdAge by Matthew Creamer that posits some very good and timely food for thought. According to an Ehrenberg-Bass Institute....