Women Buy 68% of New Vehicles – How is Your Dealership Marketing to Women?

Women Buy 68% of New Vehicles – How is Your Dealership Marketing to Women? Women are one of the fastest growing groups of auto consumers. While marketing to both men and women is key, dealerships who look for new ways to attract and target female consumers can gain a big advantage. Here is a look at some interesting statistics compiled by Auto Alert about marketing to female consumers in the automotive industry: CNW Marketing Research found that 47.3% of women car shoppers prefer women....