Learn how PPL, the leading Utility company, transformed its customer experience through personalized videos.

PPL Case Study



The post Why Utilities Must Enhance Customer Engagement appeared first on Idomoo Personalized Videos.

View Original Article

-->
LISTEN TO THIS ARTICLE
0:00 / 0:00

Everyone knows that the electric utility market is going through a paradigm shift, but how many have really thought about how this should change the way utilities interact with their customers? People typically focus on technology as the key driver for a paradigm shift, however, it is the change in the consumer behavior that makes the difference. Utilities are investing billions of dollars to modernize the grid infrastructure and deploy smart meters in order to reduce gas emissions....