It’s no secret that for airlines, the most valued fliers are those who accumulate the most miles flown per year, spend the most on tickets and make generous use of their ancillary services – on or off the plane. Call them an airline’s cash cows: losing their loyalty could negatively impact profits at a time when other industry variables like fluctuating fuel costs, low cost carrier competition and mergers threaten to create additional turbulence.
That’s why the notion of....