1There is no denying that Facebook has changed the very nature of engagement on the web. So, it is no surprise brands are looking to Facebook as a new, potentially fruitful channel for reaching consumers- as they should. So why haven’t marketers put more significant resources into Facebook advertising and fan pages? The answer is in the numbers. Consider this: 1 million Facebook fans only generate 826 likes and 309 comments per post, according to data from....