According to a recent report by Brian Solis of the Altimeter Group, 88% of companies are undergoing a formal digital transformation effort in 2014. These companies are amongst those who are realizing that digital technologies are showing no sign of slowing down and are fueling the next generation of disruptors across their industries and markets.
Technology and disruption aside, could there be a greater undercurrent that is lurking behind how our consumers want to engage with....