Customer engagement should be easier than ever with all the data available to the top corporations via their social media, email, and web presence. Why don’t they use it?
(This is a reprint of a post by Ginger Conlon at DMNews.)
Like many customers, I don’t fit neatly into a demographic bucket. I’m a 48-year-old woman with what I like to call an 18-year-old-boy gene. In other words, I like action flicks, junk food, and muscle cars. If marketers were to look....