By Steve Patrizi, Chief Revenue Officer at Bunchballsteve.patrizi@bunchball.com, @spatrizi
It’s an understandable perception: you hear the word gamification, and when pronounced correctly [gay-muh-fi-kay-shuhn], the word “game” slaps you right in the face. It must be about making games and playing and having fun, right?
Wrong. In fact, it’s the exact opposite. To understand why, let’s start by turning back the clock a bit.
In 2005, Rajat Paharia founded Bunchball as a social games company....