When companies first decide to ramp up content marketing, enthusiasm is through the roof. Young go-getters see opportunities to gain visibility and recognition, both in the company and their industries. They churn out articles, ebooks and infographics with the crazed determination of a honey badger. Meanwhile, senior staff begrudgingly works content creation into their schedules. Sometimes they get why they’re doing it. Other times they don’t.
Fast-forward a few weeks or months.....