As a B2C marketer, what would you say is your brand’s most valuable asset? Patented IP? Your beautifully designed and perfectly located physical facilities? Well-trained and highly-motivated employees?
How about your customer relationships? Customer relationships can be a brand’s most valuable asset, yet often remain a neglected and underutilized asset.
Ecommerce statistics prove the value of building customer relationships: while just 27% of first-time customers make a second purchase, 45%....