I was listening to Sheryl Crow tunes Friday night with some friends as we were throwing back a few cocktails. As she was jamming away we couldn’t help but echo a few of the lyrics. The next morning one of her top singles “A change will do you good” kept ringing through my head… Great tune…Then, as I sat down and sifted through some of my weekend reading I came across a CMO survey and article addressing B2B strategies that....