by Ross Wainwright, Global Head of Financial Services Industries at SAP
Banks around the world received poor customer service marks for the second straight year, but it’s not for lack of trying. Competition is on the rise, and banks are devoting resources to reach new revenue streams, yet financial institutions have been unable to improve their Customer Experience Index (CEI), according to the World Retail Banking Report 2015.
“Plagued by under-investment, the middle- and back-offices....