First, I know what you’re thinking… What the hell is Bacon Content? Well, bacon is equal to all things irresistible. Ian Truscott coined the term “bacon content” not too long ago and discusses it more here. As a Content Strategist, this is vital to me. More often than not, companies focus on getting the message right on one channel rather than crafting the right message for the rightcustomer at the right time.
Not only should visitors....