Bill Foulkes wants you to hire Michelangelos.
By that he doesn’t mean a bunch of Italian guys with scarves and skinny pants. He’s talking artists.
Why? Because Foulkes, who teaches business to art and design students at the Rhode Island School of Design, believes that these people understand your customers better than you do. We challenged him to explain himself. What follows is an excerpt from that conversation:
Q. What does it mean for a company to be customer focused these days?
A.....