A version of this article was originally published at Loyalty360 on April 1, 2016
Remember a world without the Web? Smart phones? Social media?
If you’re a Millennial, you probably can’t. As the first “digital natives,” this generation’s worldview has been radically shaped by the rapid evolution of new, game-changing technologies that provide unprecedented access to information. Academics and practitioners alike argue that this turns consumer decision-making on its head, challenging....