Organizations around the world are trying to find their “brand champions” to help them build their brand, increase loyalty and gain new customers.
On the flip side of that is something you may have started thinking about lately: how to minimize “super detractors.”
As you’ll read in my recent CIO Review India article, super detractors are likely to have a significant negative impact on an overall brand by influencing others to leave or disengage from a company’s products or....