Four scenarios to help your leadership team navigate an uncertain future
To state the obvious, it’s easy to see why brands are doubling down on addressing the realities of the economic crises they are facing right now. For many, it’s a matter of survival: people aren’t shopping or buying or eating out, inventories are backing up, stores are closing, and people are getting laid off.
As these cascading events of “has never happened in our lifetimes” continues to build, we can’t....