Reducing Marketing Waste
That we have to reduce wasted marketing spend is a no-brainer; every company wants to do this, and “do it yesterday.” What isn’t so easy, is figuring out where the waste exists, and how to eliminate it. In this issue of the “Connected is Better” blog, we are focusing on Marketing Collateral.
Today’s Focus: Marketing Collateral
It’s been noted that more than half of the total....