What can B2B companies learn from Black Friday and the Holiday Shopping frenzy?
The Holiday 2011 Shopping season got off to a strong start over the weekend. Black Friday was the biggest ever for brick-and-mortar retailers; and there was an even bigger increase for online retailers. Overall, the weekend was a huge success when compared to the start of the 2010 holiday shopping season.
The fact that Black Friday saw an increase in retail sales this year should not come as a....