Loyalty 360 recently asked our President, Michael Hemsey to comment on the future of loyalty. They included his response (below) as part of a whitepaper entitled, Where is Loyalty Marketing Headed in 2012? An Inside Look at Trends Impacting the World of Customer Loyalty. You can download the full whitepaper here.
“Our belief in the importance of the customer experience in the loyalty marketing value chain is centered on the belief that the customer is judge and jury of all that we do and....