We’re heading into Columbus Day Weekend in the U.S., giving us a great chance to look at the fundamental changes that technology is bringing to retail. The new game is event-based marketing.
Big Sale!
A quick look at the LA Times shows who’s in the old game. The pages are full of merchants using discounting as impersonal enticements to come out shopping. The merchants want to move overstocked merchandise, maybe, but more likely are hoping people will buy non-sale....