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To be successful in the current digital landscape, marketers must go back to the basics and translate successful aspects of their current website in the mobile world. We aren’t commuting to work via hover boards like Marty McFly in “Back to the Future,” but he did get a few things right about what was coming. Technology has greatly progressed and there are new devices that weren’t even imaginable in 1985. The iPhone and iPad are two examples. Welcome to....