Anyone who has tried to teach their grandparent how to use a computer, or had a younger relative school you in tech-talk, knows that there are differences between age demographics and their media use. Some people prefer television and newspapers to social networks and RSS feeds. Some people are on the cutting edge of new technology in an effort to escape other generations (enter SnapChat, etc.). The differences in its use and the causes are as various as media itself.
As marketers, we need....