As you read in my B2B Best Practices Part I, there are fundamental differences in how B2B marketers go to market vs. B2C. Having a clear understanding of not only the differences but also the B2B best practices is important in the development and execution of your marketing plan. In part two of this three part series, I will focus on the channel aspect of your marketing strategy. What channels should I be in and how do sales fit into the picture?
Ensure Multi-Channel Integration is in....