This is the third and final post in my series on B2B Marketing Best Practices. I want to focus on the inherent need to have a data solution in place and the importance of prospecting in order to maintain and grow your customer portfolio.
Prospects are essential to maintaining and growing your business. In order to replenish your customer portfolio, you need to continually attract prospects that are interested in what you have to offer. While in an ideal world prospects would be static....