A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.
- Wayne Gretzky -
This weekend I did two things that I, and many others, do on a highly routinized basis - I went out for coffee and bought groceries. To quote William James, 'All of our life, so far as it has definite form, is but a mass of habits.' As I was enjoying my beverage it struck me: 'Not only are consumers creatures of habit, but marketers too!'
Both stores that I visited have....