After attending the recent 2010 Motivation Show, I realized that this show is changing along with the incentive industry itself. While the goal of creating behavioral change for employees and channel partners remains, I spoke with a number of people who felt that Incentives are now a “four” letter word; that the old school “trinkets and trash” incentives are being replaced with more measureable methods of rewards. I heard time and time again from the vanguard of the....