Attrition is normal – people’s lives change over time. They begin new jobs, move, start families, and retire over the course of time. New restaurants open, people’s tastes change and sometimes they get tired of the same menu, all of which may impact visitation behavior. But just because lapsing is normal, that is not to say you should accept it. One benefit of a loyalty program is that you know who has lapsed so you can do something about it.
Knowing who has....