Consumer-focused location applications have been growing exponentially, and this is driving the consumerization of Geographic information systems (GIS) technologies in the enterprise.
For example, if I need to bring my son to soccer practice, I can look up how to get to the field on my way there simply by tapping a few buttons on my phone in Google Maps. Along the way, a few more taps can find me the closest sporting goods store for a new pair of shin guards. The consumer is....