Snapchat’s rapid growth and sizable market evaluation is proving one thing: the next era of digital marketing will be won or lost on the 4-inch screen in a consumer’s palm.
In four years, Snapchat has grown to over 150 million users; quickly capturing the attention of digital marketers. Snapchat recently announced a plan to expand their advertising, signaling a huge opportunity in the advertising space. Marketers, advertisers, and companies alike should consider what Snapchat can teach us....