This year YouTube looks to make more than $2 billion in video advertising revenue. Agencies are shifting their video marketing approach, focusing $10 billion of total expenditures on digital advertisements.
These videos range in length between 15 to 30 seconds but oddly, 80% of internet viewers are skipping them when given the opportunity after five seconds.
How can a marketer succeed when people are not even watching the video? For all this money spent annually, what is the best approach to....