What is the Real Value of Real-Time Customer Loyalty?
Then you better start swimmin'
Or you'll sink like a stone
For the times they are a-changin'
- Bob Dylan - The Times They Are a-Changin' - 1964
Robert Allen Zimmerman (aka Bob Dylan) could have been prophesying about customer retention! Traditionally loyalty, customer base management and member monetization programs have been highly static... based on business analysis and economic models that are run sporadically. These campaigns can....