You’re sitting in a project room working on your next big product. The ideas are flowing; you have this feeling that you’re onto something. For the next few months, it is ‘all-hands on deck’ to get the product out to the market. Your team spends tireless hours planning, building, launching and marketing.
A few months later, the new product hits the market and with nail-biting anticipation, the first sales report arrives in your inbox. As you’re reviewing it....