June 5th. My birthday. I get an email from Starbucks saying they want to give me a free drink in honor of my big day. Huh, that’s pretty sweet. Later, I walk into Starbucks, order my drink (extra espresso cause, hey- it’s free). The barista asks me my name for the drink. “Mac”, I say. I pay for the drink with my mobile-app using my birthday reward, seamlessly scanning my card while the cashier wishes me a “Happy Birthday”. Moments later I have my drink in....