What Can Loyalty Programs Learn from Baseball? How to Measure “Home Runs” and “Strikeouts”

  1. Data Analytics
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Leave it to professional baseball to help metrics and data go mainstream. While all sports live and die by statistics (e.g., NCAA basketball’s March Madness), as America’s oldest professional game, baseball holds a special place. As the most stat rich sport, baseball even receives its own specialized analysis based on statistics called sabermetrics. Yet as good as baseball statisticians are at creating a player’s data snapshot, additional information is always essential to....