If you’re a fashion retailer, tapping into the Millennial market undoubtedly tops your marketing wish list. They’re a fashion-conscious, social-savvy demographic that comprises one-quarter of the US population, and spends over $600 billion annually. Makes sense.
But did you know that their power extends even beyond THAT? Millennials are responsible for creating and informing on fashion trends web-wide – and other generations are listening to them! Millennials know this and....