Listening to the first half of our Loyalty 360 Omnichannel Loyalty Webinar earlier this month, delivered in conjunction with Forrester Research, I had a minor epiphany of sorts. Emily Murphy of Forrester brought an independent voice to the topic, effectively highlighting the challenges existing loyalty programs face today, and how leading marketers should embrace an omnichannel loyalty approach to mitigate those pitfalls. So consider this blog post an omnichannel awakening, if you will....