The other day I read an interesting article in the Chicago Tribune; the headline read: Hard-hit Millennials less likely to be brand loyal. As a “hard-hit” millennial (those aged 19-34), who owes the value of a modest-home in student loans, I was very interested in what the marketing masterminds of the world had concluded. Turns out, it’s not so good.
According to a study released by WSL Strategic Retail, 25% of Millennials reported that they do not have....