By @leeclemmer, Media Analytics Lead, SAP
In last night’s Super Bowl XLVIII the Seattle Seahawks thoroughly dismantled the Denver Broncos in what ended up being a bit of a boring and one-sided affair. Good thing, then, that the Super Bowl is accompanied by Super Bowl commercials, where many a corporate dollar is spent to reach us on a gut level and connect with us emotionally. Which commercial did best at resonating with us, the audience? In order to find out, I fired up SAP Social....