The why, what and how of running a VoC program
Companies have talked about the Voiceof the Customer for years, and VoC has become engrained in many an organization's lexicon. So why do we need a VoC guide?
Surely the arguments have been made and won, best practices put into place and budget allocated to ensure everything runs smoothly. But, as we all know, that’s not the case. While the phrase “Voice of the Customer” may have been around for a long time, what we....