It’s no longer a secret that the world is becoming more customer-centric.
A big part of what this means is that average consumers have far more power than ever before. Power to learn about products and services without relying on a brand — and to use their own feedback to determine the fate of companies and entire industries. What’s more, this trend is taking place everywhere you look. It’s not just millennials and the massively tech-savvy who are taking part, but people all around you — of....