J.P. Licks, a chain of must-visit ice cream shop located all over the greater Boston area, has found a way to engage millennials, make in-store experiences more convenient, and generally delight their guests.
What’s J.P. Licks’ secret? The chain has added a branded mobile app to its already successful “cow card” loyalty program. Watch the video below to see it in action.
Why an App?
As an unashamed J.P. Licks addict, (one of their stores is right near where....