In every industry, there’s one perennial challenge - how do you consistently delight your customers? How do you show them that you instantly know who they are, no matter when or where they interact with you? How do you turn them from lukewarm acquaintances to passionate brand evangelists?
Scotiabank has asked itself those questions at least 21 million times – once for each of the customers it needs to know well. As Canada’s leading bank and a large presence in many other....