This holiday shopping season, more people than ever are turning to eCommerce giant, Amazon. In fact, Amazon is involved in almost every digital shopping experience – a new report shows nine out of 10 people will, at the very least, check prices on Amazon on products before they buy. Recently, Amazon announced its Seattle beta test site for Amazon Go, a shopping experience that promises to turn traditional retail bricks and mortar shopping on its head by allowing people to skip the checkout....