REACTIVATION: To Make Active Again If you are looking for the proverbial low hanging fruit, then look no further than your current customer data. Within your data lies opportunities for immediate revenue. Identify the customers who have not purchased from you in a time frame that they normally would. For dentists, this would be 7 months. For most other industries, the purchase time frame will need to be tailored to groups of customers. If I go more than 4 days....