The ATPS/Cobrand conference held last week in Toronto offered both new and old to anyone in attendance. The old was delivered in the form of history as Steven Grosvald, the virtual Godfather of frequent flyer programs, shared tales of how he and his colleagues guided the introduction of AAdvantage circa 1980. The core concepts of linking customer profile and travel data to the reservations systems at the airline are table stakes today, but Mr. Grosvald and his friends made these....